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Management credibility scorecard

Shake Shack (SHAK)

4 quarters tracked (Q3'25 to Q2'26) · latest call August 5, 2026
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79%
Kept of 19 resolved
15
Kept or exceeded
4
Missed
7
Still pending
Share count, 3 yrs/yr · flat

Score History

QuarterCall dateDisclosureFinancial qualityKeptMissed
Q2'26August 5, 20268/123 high, 4 medium, 2 low flags32Call sheet →
Q1'26May 7, 20269/121 high, 3 medium, 4 low flags31Call sheet →
Q4'25February 26, 202610/123 medium, 3 low flags40Call sheet →
Q3'252025-10-309/122 medium, 6 low flags51Call sheet →
Disclosure: the 6-item rubric, each scored 0-2, out of 12. Financial quality: flagged indicators by severity. Kept and missed count the prior-quarter promises scored on that call.

Promise Ledger · All Quarters

MarkedStatusPromise
Q2'26PendingLoyalty platform launch towards the end of 2026
Timeline reaffirmed for 2026 this quarter, but management lowered expectations on revenue contribution.
Q2'26PendingFY2026 adjusted EBITDA of $230 million to $245 million
Period has not ended; management now references a lower $225-235M range tied to a mid-quarter June update and is guiding to the low end of that range, a revision rather than a resolution.
Q2'26Delivered16 to 19 company-operated openings in Q2
Company opened 16 new shacks in Q2, at the low end of the range.
Q2'26ExceededQ2 licensing revenue of $13.5 million to $13.7 million
Actual licensing revenue was $14.2M, above the guided range.
Q2'26MissedQ2 restaurant-level profit margin of 24% to 24.5%
Actual RLM was 23.0% of shack sales, 100-150bps below the guided range.
Q2'26DeliveredQ2 same-shack sales up 3% to 5%
Actual came in at 3.5%, within range though near the low end.
Q2'26MissedQ2 total revenue of $424 million to $428 million
Actual Q2 revenue was $417.6M, below the low end of the guided range.
Q1'26MissedSupply chain savings to offset beef inflation
Acknowledged 'elevated beef costs that continue to persist' - mitigation incomplete
Q1'26DeliveredMarketing spend 2-3% of revenue
Maintained range despite absolute dollar increases
Q1'26PendingG&A leverage beginning in 2027
Now dependent on new CFO plan, timeline unchanged but execution risk increased
Q1'26PendingLow single-digit same-Shack sales growth for 2026
Q1 delivered 4.6%, ahead of low single digit pace
Q1'26DeliveredRestaurant level margin expansion at least 50 bps per year
Q1 delivered 50 bps expansion to 21.2% despite weather headwinds
Q1'26Exceeded55-60 new company-operated Shacks in 2026
Raised guidance to 60-65 based on Q1 performance of 17 vs 12-14 guided
Q4'25DeliveredWe will launch new advertising starting later this quarter (Q3 2025)
Launched 'We Really Cook' campaign in late January 2026
Q4'25DeliveredWe are on track to open our largest class of company-operated Shacks (Q3 2025)
Opened 45 new company-operated Shacks in 2025, confirmed as largest class on record
Q4'25ExceededBig part of that long-term commitment will be a strong loyalty platform, which we are working to deliver in 2026 (Q3 2025)
Actually accelerated timeline to 'later this year' - ahead of original 2026 promise
Q4'25DeliveredWe expect cost savings from our supply chain to grow and be even more impactful in 2026 (Q3 2025)
Supply chain savings helped offset mid-teens beef inflation to low single-digit net impact
Q4'25PendingWe plan on opening 40 to 45 more [licensed Shacks] in 2026 (Q3 2025)
Still planning licensed expansion but didn't repeat specific 40-45 number
Q4'25PendingWe expect to open at least 55 to 60 Shacks as we accelerate our rate of new Shack growth (Q3 2025)
Reiterated same 55-60 guidance for 2026 - consistent but not yet delivered
Q3'25Missed18-month innovation calendar locked and loaded
French Onion failure suggests pipeline issues, had to pivot strategy mid-quarter
Q3'25DeliveredSupply chain savings to help offset beef inflation
Q4 guidance shows improvement from Q3 levels, savings materializing
Q3'25ExceededDubai Shake would drive significant traffic
Contributed to positive traffic growth, though needed media support to hit volume targets
Q3'25PendingPaid media investments would drive traffic
Working but less enthusiasm than Q2, French Onion pivot suggests mixed results
Q3'25DeliveredRestaurant margin of approximately 22.5% for full year
Reaffirmed guidance, tracking well at 22.8% in Q3
Q3'25DeliveredLow single-digit same-Shack sales growth for full year
4.9% in Q3 puts them well above low single digits, maintaining guidance
Q3'25Delivered45 to 50 company-operated Shacks in 2025
At 30 through Q3, on track for target with Q4 guidance of 15-20 more
Each row is a promise from the prior call, scored against the quarter in "Marked". Kept-promise rate counts resolved promises only; pending is excluded.
Promise-kept rate counts resolved promises only (pending excluded).
Scores, kept-promise rates, and flags on this site reflect the author's opinion, applying a stated methodology to statements management made on public earnings calls. Informational and educational purposes only - not investment advice, a recommendation, or an offer to buy or sell any security. Sources believed reliable but not guaranteed; the author may hold positions in the securities discussed.

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