| Metric | Q1'26 | Q2'26 | Change |
|---|---|---|---|
| GMV | $101B, +35% YoY | $116B, +32% YoY | Growth rate decelerated 300bps on tougher comps |
| Revenue | $3.2B, +34% YoY | $3.6B, +34% YoY | Growth rate held flat at 34% despite scale |
| Free Cash Flow Margin | 15% | 18%, exceeded mid-teens guide | +300bps, beat own guidance |
| AI-driven traffic/order growth multiple | Traffic 8x, orders ~13x YoY | Both 'tripled' YoY | Sharp deceleration in growth multiple, dressed as 'impressive' |
| Sidekick active usage (cadence changed) | Weekly active shops +4x YoY | Daily active merchants +3.6x YoY | Metric definition shifted weekly-to-daily, not apples-to-apples |
| Custom apps built via Sidekick | 12,000 (Q1) | 36,000 (Q2) | +200% QoQ |
| ShopPay GMV growth | +59% YoY | +53% YoY | -600bps deceleration, not flagged |
| Payments penetration | 67% of GMV | 68% of GMV | +1pt sequential |
| Subscription Solutions revenue growth | +21% YoY | +22% YoY | +100bps |
| MRR growth | +16% YoY | +19% YoY | +300bps acceleration |
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