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Management credibility scorecard

Williams Sonoma (WSM)

4 quarters tracked (Q3'25 to Q2'26) · latest call August 26, 2026
Get the next WSM call sheet
100%
Kept of 19 resolved
19
Kept or exceeded
0
Missed
2
Still pending
Share count, 3 yrs/yr · accretor

Score History

QuarterCall dateDisclosureFinancial qualityKeptMissed
Q2'26August 26, 20265/121 high, 3 medium flags10Call sheet →
Q1'26May 21, 202610/121 medium, 5 low flags60Call sheet →
Q4'25March 18, 202610/121 medium, 5 low flags60Call sheet →
Q3'25November 19, 20259/122 medium, 5 low flags60Call sheet →
Disclosure: the 6-item rubric, each scored 0-2, out of 12. Financial quality: flagged indicators by severity. Kept and missed count the prior-quarter promises scored on that call.

Promise Ledger · All Quarters

MarkedStatusPromise
Q2'26DeliveredRaise FY26 guidance mid‑year (Q1)
Guidance raised in Q2 call as announced.
Q1'26DeliveredGreenRow first store opening
Opened in SoHo in March as promised
Q1'26DeliveredEmma Chamberlain collaboration would drive growth
Specifically cited as West Elm growth driver in Q1
Q1'26DeliveredSupply chain efficiencies to offset tariff pressure
50bps benefit partially offset 100bps tariff impact
Q1'26ExceededWest Elm momentum to continue
Accelerated to 8.5% comp from 4.8% prior quarter
Q1'26DeliveredPottery Barn comp improvements in 2026
Turned positive at 1% comp after Q4 disappointment
Q1'26ExceededB2B would deliver another strong quarter
Delivered 13.7% growth with record contract quarter
Q4'25ExceededAI implementation across customer service and operations
60% of chats now automated, Olive launched successfully, multiple operational improvements
Q4'25DeliveredReturn to growth priority with accelerating comps
Five consecutive quarters of positive comps, exceeded expectations
Q4'25DeliveredMid-single-digit store closures for 2025
Completed optimization strategy, now pivoting to growth
Q4'25PendingContinue substantial reduction in Pottery Barn promotions
Strategy continued but admitted over-reliance on last year's products contributed to Q4 miss
Q4'25DeliveredSix-point tariff mitigation plan including vendor negotiations and resourcing
Successfully offset tariff impact in Q3, though Q4 saw 170bp merchandise margin decline
Q4'25DeliveredOperating margin guidance raised to 17.8% to 18.1% in Q3
Achieved 18.1% operating margin for full year
Q4'25DeliveredFull-year 2025 comps to be in range of positive 2% to positive 5%
Delivered 3.5% comp, within guided range
Q3'25DeliveredFocus on returning to growth, elevating customer service, and driving earnings
All three priorities showing progress: 4% comp, record service metrics, raised margin guidance
Q3'25DeliveredPottery Barn UK online launch in fall
Launched online with pop-up store in West Elm Tottenham location
Q3'25ExceededRejuvenation store expansion with 12th store opening in Nashville
Opened Nashville plus Salt Lake City for 13th store, ahead of plan
Q3'25DeliveredContinue to offset tariff impact with six-point mitigation plan
Successfully offset Q3 tariff impact, though acknowledging Q4 will be more challenging
Q3'25DeliveredAI-powered customer service assistant scaling across all brands by Q3
Live across all brands, resolving 60% of chats with 23min to 5min handle time improvement
Q3'25ExceededOperating margin guidance of 17.4% to 17.8%
Raised guidance to 17.8%-18.1%, 40bps improvement despite tariff headwinds
Q3'25PendingFull-year 2025 comp to be in the range of positive 2% to positive 5%
On track at 4% Q3 comp, reiterating full-year guidance
Each row is a promise from the prior call, scored against the quarter in "Marked". Kept-promise rate counts resolved promises only; pending is excluded.
Promise-kept rate counts resolved promises only (pending excluded).
Scores, kept-promise rates, and flags on this site reflect the author's opinion, applying a stated methodology to statements management made on public earnings calls. Informational and educational purposes only - not investment advice, a recommendation, or an offer to buy or sell any security. Sources believed reliable but not guaranteed; the author may hold positions in the securities discussed.

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