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Management credibility scorecard

SNAP

3 quarters tracked (Q4'25 to Q2'26) · latest call August 3, 2026
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83%
Kept of 12 resolved
10
Kept or exceeded
2
Missed
6
Still pending
Share count, 3 yrs/yr · flat

Score History

QuarterCall dateDisclosureFinancial qualityKeptMissed
Q2'26August 3, 20268/121 high, 3 medium, 4 low flags20Call sheet →
Q1'26May 6, 20269/121 high, 3 medium, 3 low flags31Call sheet →
Q4'25February 4, 20269/122 medium, 6 low flags51Call sheet →
Disclosure: the 6-item rubric, each scored 0-2, out of 12. Financial quality: flagged indicators by severity. Kept and missed count the prior-quarter promises scored on that call.

Promise Ledger · All Quarters

MarkedStatusPromise
Q2'26PendingI think we currently forecast something like a decline of 1 million daily active users in North America in Q2, but we also see a path to flat quarter-over-quarter if we can continue to land product improvement.
Actual not stated on the call; management did not disclose a specific NA DAU figure in Q2, only characterizing it as 'stabilization' in response to an analyst question.
Q2'26Pendingwhich we believe puts us on track for achieving our goal of 60% or better for fiscal 2026.
Gross margin reached 58% in Q2, up from 57% in Q1, trending toward but not yet at the 60% full-year goal; FY2026 period not yet complete.
Q2'26PendingAs a result, we expect to reduce our annualized cost structure by more than $500 million in the second half of 2026.
Period (2H26) has not yet fully elapsed as of this call; the full $500M annualized figure was not explicitly reconciled on this call.
Q2'26ExceededWe estimate that adjusted EBITDA will be between $175 million and $200 million in Q2.
Actual Q2 adjusted EBITDA was $250 million, above the high end.
Q2'26ExceededOur guidance range for revenue in Q2 is $1.52 billion to $1.55 billion.
Actual Q2 revenue came in at $1.6 billion, above the high end of guidance.
Q1'26DeliveredGrowing active advertiser base through scaling SMB go-to-market
Active advertisers up 28% YoY, SMB spend up 30% in North America - clear momentum
Q1'26ExceededInfrastructure costs pivot from margin pressure to margin accretive
Infrastructure cost growth only 7% vs much higher community growth, showing discipline
Q1'26DeliveredBetter calibrate investments in community growth with monetization potential
Reduced community growth marketing spend, accepting North American DAU declines for profitability
Q1'26PendingLaunch Specs publicly in 2026
No specific date given, just 'later this year' and reference to June 16 AWE event for updates
Q1'26MissedPivot business towards more profitable growth with meaningful net income profitability
Swung from $45M profit in Q4 to $89M loss in Q1 - opposite direction, though they blame timing
Q1'26PendingAchieve 60% gross margins or better for fiscal 2026
Q1 at 57%, down from 59% in Q4 - trending wrong direction despite full-year commitment maintained
Q4'25DeliveredMemory storage plans rollout
Launched and contributing to 71% subscriber growth, flipping infrastructure costs to revenue.
Q4'25DeliveredSpecs public launch timeline
Confirmed 2026 consumer launch, moved from developer-only to public availability.
Q4'25DeliveredContinued growth in small/medium business advertising
SMB contributed majority of ad revenue growth for sixth consecutive quarter, 28% advertiser growth.
Q4'25Exceeded60% gross margin near-term goal
Achieved 59% in Q4, guidance suggests exceeding 60% in 2026.
Q4'25DeliveredInfrastructure cost efficiency improvements
Cost per DAU stable at $0.86, infrastructure growth slowed vs revenue growth.
Q4'25MissedPerplexity $400M revenue contribution in 2026
Excluded from Q1 guidance due to 'no mutual agreement on broader rollout.' Partnership execution failed.
Q4'25PendingReach 1 billion monthly active users
946M MAU achieved, but growth decelerated to 3M QoQ vs 60M YoY prior. Timeline softened.
Each row is a promise from the prior call, scored against the quarter in "Marked". Kept-promise rate counts resolved promises only; pending is excluded.
Promise-kept rate counts resolved promises only (pending excluded).
Scores, kept-promise rates, and flags on this site reflect the author's opinion, applying a stated methodology to statements management made on public earnings calls. Informational and educational purposes only - not investment advice, a recommendation, or an offer to buy or sell any security. Sources believed reliable but not guaranteed; the author may hold positions in the securities discussed.

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