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Management credibility scorecard

Starbucks (SBUX)

5 quarters tracked (Q3'25 to Q3'26) · latest call July 29, 2026
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100%
Kept of 24 resolved
24
Kept or exceeded
0
Missed
7
Still pending
Share count, 3 yrs/yr · flat

Score History

QuarterCall dateDisclosureFinancial qualityKeptMissed
Q3'26July 29, 20264/122 high, 5 medium, 1 low flags40Call sheet →
Q2'262026-04-289/123 medium, 3 low flags30Call sheet →
Q1'262026-01-2811/122 medium, 4 low flags60Call sheet →
Q4'25October 29, 202511/12-70Call sheet →
Q3'25July 29, 202510/121 medium, 5 low flags40Call sheet →
Disclosure: the 6-item rubric, each scored 0-2, out of 12. Financial quality: flagged indicators by severity. Kept and missed count the prior-quarter promises scored on that call.

Promise Ledger · All Quarters

MarkedStatusPromise
Q3'26DeliveredMaintain North America operating margin growth
Operating margin up 280 bps YoY; first year‑over‑year growth since Q1 2024.
Q3'26DeliveredReduce G&A to below FY2023 levels
G&A down ~20 % YoY versus FY2023 baseline.
Q3'26DeliveredLaunch the new Starbucks Rewards program and grow 90‑day active members
Members rose to 35.8 m from 35.6 m in Q2.
Q3'26ExceededComplete 1,000 coffee‑house uplifts by FY2026 year‑end
Q3 says >1,000 uplifts already achieved, ahead of plan.
Q3'26PendingDeliver $2 bn in cost savings by FY2028
Q3 G&A down 20 % YoY largely from China de‑consolidation; savings still front‑loaded, full $2 bn not yet evident.
Q3'26PendingAchieve >6 % global comparable store sales growth FY2026 (Q2 guidance)
Q3 delivered 7.9 % YoY comps, ahead of guidance, but FY2026 guidance now raised to “near 6 %” - still on track.
Q2'26DeliveredG&A dollars below fiscal 2023 levels
Maintained this expectation even with performance-based compensation increases
Q2'26ExceededEPS guidance of $2.15 to $2.40
Raised to $2.25 to $2.45 after Q2 beat
Q2'26Pending600-650 net new coffeehouses fiscal 2026
Maintained guidance, added details on market breakdown
Q2'26PendingCoffee prices and tariff pressures to peak in Q2 with relief in back half
Maintained this view with slight hedging about 'recent trends'
Q2'26PendingConsolidated operating margins to grow slightly year over year
Still expecting slight growth but Q2 was first expansion since Q1 FY24
Q2'26ExceededGlobal comp guidance of 3% or better for fiscal 2026
Raised to 5% or better after delivering 6.2% in Q2
Q1'26DeliveredWould find China JV partner with 'meaningful stake' retained
Boyou partnership announced, 40% stake retained, spring closing expected.
Q1'26DeliveredBack to Starbucks plan would drive top-line first, then earnings
Top-line delivered with comp acceleration, earnings still lagging as predicted.
Q1'26DeliveredProtein platform would build after September launch
Confirmed high trial/repeat rates, incremental customer acquisition, recommitment in January.
Q1'26DeliveredWould complete more uplifts beyond initial 70
Completed approximately 200 uplifts, up from 70 in Q4.
Q1'26ExceededChina business would continue comp growth
China comps accelerated to +7% vs +2% in Q4, third consecutive quarter of growth.
Q1'26DeliveredGreen Apron Service would drive transaction improvements
U.S. transactions up 3%, first growth in 8 quarters. Pilot stores continue outperforming by 200 bps.
Q4'25DeliveredInvestor Day in Q2 fiscal 2026
Confirmed for late January 2026
Q4'25DeliveredChina comps to remain positive after Q3 turnaround
Maintained +2% comp growth for second consecutive quarter
Q4'25ExceededDrive continued sequential improvement in U.S. transaction comps
Not only improved sequentially but turned positive in September
Q4'25DeliveredNearly 70 store uplifts completed by Q4
Hit the target, primarily in NY and Southern California
Q4'25DeliveredComplete North American portfolio evaluation by end of fiscal year
Completed assessment and executed 107 store closures
Q4'25DeliveredIntroduce protein cold foam in late Q4
Launched end of September as committed
Q4'25DeliveredGreen Apron Service rollout in mid-August across all U.S. stores
Completed rollout in August as promised, with positive early results
Q3'25DeliveredChina market-specific Back to Starbucks plan progress
Achieved 2% comps, 6% transaction growth through Q3
Q3'25DeliveredClover Vertica rollout
Equipment installed in 70% of company-operated coffeehouses
Q3'25DeliveredDigital menu boards rollout
Now in more than 25% of US company-operated stores
Q3'25PendingFind material offsets to labor investments
Still working on it, extended timeline to '26-'28
Q3'25PendingNo pricing increases for balance of fiscal 2025
Still maintained, no pricing announced
Q3'25ExceededScale Green Apron Service to more than 2,000 locations by May 2025
Actually accelerated to all US stores by mid-August 2025
Each row is a promise from the prior call, scored against the quarter in "Marked". Kept-promise rate counts resolved promises only; pending is excluded.
Promise-kept rate counts resolved promises only (pending excluded).
Scores, kept-promise rates, and flags on this site reflect the author's opinion, applying a stated methodology to statements management made on public earnings calls. Informational and educational purposes only - not investment advice, a recommendation, or an offer to buy or sell any security. Sources believed reliable but not guaranteed; the author may hold positions in the securities discussed.

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