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Management credibility scorecard

Meta Platforms (META)

4 quarters tracked (Q3'25 to Q2'26) · latest call July 29, 2026
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80%
Kept of 20 resolved
16
Kept or exceeded
4
Missed
6
Still pending
Share count, 3 yrs/yr · flat

Score History

QuarterCall dateDisclosureFinancial qualityKeptMissed
Q2'26July 29, 20264/122 high, 6 medium flags60Call sheet →
Q1'26April 29, 20266/122 high, 2 medium, 2 low flags21Call sheet →
Q4'25January 28, 20265/12-33Call sheet →
Q3'25October 29, 20256/122 high, 3 medium, 1 low flags50Call sheet →
Disclosure: the 6-item rubric, each scored 0-2, out of 12. Financial quality: flagged indicators by severity. Kept and missed count the prior-quarter promises scored on that call.

Promise Ledger · All Quarters

MarkedStatusPromise
Q2'26DeliveredReduce headcount by ~1% QoQ (Q1)
Quarterly headcount fell from 77,900 to 75,000 (-3%).
Q2'26ExceededQ2 revenue guidance $58‑61 B (Q1)
Q2 delivered $60.8 B, within the range.
Q2'26ExceededDeploy Meta Business Agent to 1 M businesses weekly (Q1)
Q2 reports >10 M weekly conversations, 1 M businesses still the base.
Q2'26ExceededLaunch Advantage Plus with $75 B ARR (Q1)
Q2 cites $75 B ARR as current, no growth rate disclosed.
Q2'26DeliveredIncrease the length of user interaction sequences for training (Q1)
Q2 notes longer sequences now used across ranking models, with early gains in fresh content.
Q2'26PendingAI glasses to be the fastest‑growing consumer electronics category (Q1)
Q2 says early sales exceeded expectations but no unit numbers; growth rate still unclear.
Q2'26DeliveredRelease of Muse Spark as a world‑class assistant (Q1)
Muse Spark launched and powered Meta AI; usage metrics reported as double‑digit week‑over‑week gains.
Q1'26MissedMaking VR business sustainable while investing in other areas
Reality Labs revenue fell 58% sequentially, sustainability looks further away
Q1'26PendingPersonal superintelligence to billions of people
Still very early, Meta AI scaling but nowhere near billions of meaningful users
Q1'26PendingWe expect to deliver operating income above 2025 levels
Maintained this commitment despite CapEx increase, will be key test
Q1'26DeliveredReality Labs losses will be similar to 2025 and likely peak
Maintained this guidance, Q1 Reality Labs revenue decline manageable
Q1'26DeliveredWe'll show rapid trajectory with our first models
Muse Spark launched and they claim strong user feedback, though no specific metrics
Q1'26Pending2026 will be a year where this wave accelerates on several fronts
Too early to judge, but they've already softened language around timeline expectations
Q4'25MissedContinued Advantage+ adoption growth
Stopped reporting $60B ARR figure entirely
Q4'25MissedMeta AI usage growth with model improvements
Stopped reporting user numbers, pivoted to geographic coverage
Q4'25DeliveredFaster expense growth percentage in 2026
38-47% expense growth vs 22-24% in 2025
Q4'25Exceeded'Significant' 2026 CapEx growth
$115-135B vs $70-72B is 64-88% growth - well beyond 'significant'
Q4'25PendingWhatsApp status ads rollout completion 'next year'
Now saying 'throughout the year' for 2026 - timeline softened
Q4'25DeliveredQ4 Reality Labs revenue decline due to Quest 3S comp
Called -12% YoY decline accurately
Q4'25MissedMSL progress sharing 'over the coming months'
Mark explicitly said answers would be 'unfulfilling' and called it a 'long-term effort'
Q3'25ExceededSignificant CapEx dollar growth in 2026 similar to 2025
Now expect 'notably larger' dollar growth, bigger increase than originally indicated
Q3'25DeliveredContinue seeing very compelling returns from AI capacity investments
Confirmed strong ROI on core AI, though now describe business as 'compute starved'
Q3'25ExceededReality Labs growth momentum to continue with Ray-Ban Meta
Ray-Ban display glasses sold out in 48 hours, exceeding demand expectations
Q3'25PendingMore to share on Meta AI translation and dubbing efforts later this year
No update provided in Q3, timeline still open
Q3'25DeliveredGradually introduce WhatsApp status ads through this year and next
Rolling out globally with completion expected next year as promised
Q3'25DeliveredComplete rollout of streamlined campaign creation for Advantage+ leads in coming months
Completed globally in Q3, contributing to $60B annual run rate achievement
Each row is a promise from the prior call, scored against the quarter in "Marked". Kept-promise rate counts resolved promises only; pending is excluded.
Promise-kept rate counts resolved promises only (pending excluded).
Scores, kept-promise rates, and flags on this site reflect the author's opinion, applying a stated methodology to statements management made on public earnings calls. Informational and educational purposes only - not investment advice, a recommendation, or an offer to buy or sell any security. Sources believed reliable but not guaranteed; the author may hold positions in the securities discussed.

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