| Metric | Q1'26 | Q2'26 | Change |
|---|---|---|---|
| Family of Apps Revenue | $55.9 B (+33% YoY) | $60.4 B (+28% YoY) | +8.5% QoQ acceleration |
| Family of Apps Ad Revenue | $55.0 B (+33% YoY) | $59.4 B (+27% YoY) | +8.0% QoQ growth, margin pressure |
| Ad Impressions | +19% YoY | +14% YoY | -5 bps YoY deceleration |
| Average Price per Ad | +12% YoY | +12% YoY | flat YoY |
| Other Revenue | $885 M (+74% YoY) | $1.0 B (+73% YoY) | +13% QoQ absolute growth, no rate disclosed |
| Reality Lab Revenue | $402 M (-2% YoY) | $431 M (+16% YoY) | +7.2% QoQ |
| Total Expenses | $33.4 B (+35% YoY) | $42.0 B (+55% YoY) | +25% QoQ surge |
| Operating Income (GAAP) | $22.9 B (41% margin) | $18.8 B (31% margin) | -17.9% QoQ, 10‑pt margin hit |
| Net Income | $26.8 B | $15.8 B | -41% QoQ |
| Free Cash Flow | $12.4 B | $0.784 B | -93.7% QoQ |
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