| Quarter | Call date | Disclosure | Financial quality | Kept | Missed | |
|---|---|---|---|---|---|---|
| Q1'27 | July 23, 2026 | 7/12 | 5 medium, 2 low flags | 0 | 1 | Call sheet → |
| Q4'26 | May 21, 2026 | 9/12 | 2 medium, 6 low flags | 6 | 0 | Call sheet → |
| Q3'26 | 2026-01-29 | 11/12 | 2 medium, 4 low flags | 7 | 0 | Call sheet → |
| Q1'26 | 2025-07-24 | 9/12 | 4 medium, 3 low flags | 4 | 0 | Call sheet → |
| Q4'25 | May 22, 2025 | 9/12 | 3 medium, 3 low flags | 6 | 0 | Call sheet → |
| Marked | Status | Promise |
|---|---|---|
| Q1'27 | Pending | Pursue IEEPA tariff refunds Still pursuing but now emphasizing 'no assumptions' in guidance |
| Q1'27 | Pending | 25 HOKA store openings per annum No update on specific openings this quarter |
| Q1'27 | Pending | Begin delivering operating expense leverage in fiscal 2028 Maintained this timeline but Q2 shows SG&A growing 2x revenue growth |
| Q1'27 | Pending | Operating margin of approximately 21.5% Now saying 'slightly better than 21.5%' after Q1 beat |
| Q1'27 | Pending | Gross margin to be approximately 56.5% for fiscal 2027 Q1 at 56.4% but Q2 guide implies compression; raised tariff assumptions suggest risk |
| Q1'27 | Pending | UGG to deliver mid-single digit growth Q1 at 5% on track but easier comp; real test comes in Q3/Q4 |
| Q1'27 | Missed | HOKA to achieve low double digit growth in fiscal 2027 Already backed down to high single digits for Q2, suggesting full year target at risk |
| Q4'26 | Delivered | Disciplined approach to wholesale expansion maintaining pull model Maintained healthy sell-through rates (90% in Europe), controlled inventory levels while expanding selectively in targeted channels. |
| Q4'26 | Delivered | Continue investing in brand marketing for awareness growth HOKA awareness increased from 50% to 60% in US, 30% to 40% internationally, demonstrating ROI on marketing investments. |
| Q4'26 | Exceeded | High levels of full price selling to continue Gross margins expanded significantly above expectations, both brands maintained premium positioning with minimal promotional activity. |
| Q4'26 | Delivered | UGG brand to maintain balanced business across channels Achieved with wholesale +13% annually and DTC +4% annually, strategic allocation approach proved effective. |
| Q4'26 | Delivered | Sequential improvement in US DTC business expected through fiscal year US DTC returned to growth in Q3 and sustained momentum through Q4, though with added qualifiers about second-half weighting. |
| Q4'26 | Delivered | HOKA membership program would drive DTC acceleration with additional consumer engagement drivers in pipeline Program launched with benefits driving higher revenue per consumer and multi-category purchasing, contributed to Q3/Q4 DTC growth acceleration. |
| Q3'26 | Delivered | International growth to outpace US International up 15% vs US up 5% for both brands collectively |
| Q3'26 | Delivered | Spring/Summer '26 order book would be 'healthy' Confirmed strong order book globally, especially for HOKA |
| Q3'26 | Exceeded | Net tariff impact $55-75M after mitigation Reduced to only $25M net impact through timing and pricing actions |
| Q3'26 | Exceeded | Gross margin ~56% with tariff headwinds in back half Raised to ~57% on better tariff mitigation and pricing power |
| Q3'26 | Delivered | UGG low to mid-single digit growth for full year Now expecting mid-single digits at high end of range |
| Q3'26 | Exceeded | HOKA low teens growth for back half Delivered 18% Q3, guiding 13-14% Q4, well above low teens commitment |
| Q3'26 | Exceeded | Sequential improvement in US DTC from Q1 to Q2 Not only continued improvement but achieved positive growth in Q3 with 'meaningful improvement of new consumer acquisition' |
| Q1'26 | Delivered | Wholesale to outpace DTC particularly for HOKA HOKA wholesale +30% vs DTC +3%, clear channel mix shift as predicted |
| Q1'26 | Delivered | Selective and staggered price increases in US July 1st price increases implemented, though impact not yet seen in results |
| Q1'26 | Pending | Tariff mitigation of up to $75M identified Still evaluating additional levers, suggests the $75M isn't locked in |
| Q1'26 | Exceeded | UGG mid-single digit growth framework Q1 delivered 19% growth, well above mid-single digit target |
| Q1'26 | Delivered | Mid-teens growth framework for HOKA still holds Q1 came in at 20% growth, ahead of mid-teens target, though helped by timing |
| Q1'26 | Pending | HOKA DTC to improve after Q1 fiscal 2026 Still claiming sequential improvement but no actual acceleration in growth rate - kicking the can again |
| Q4'25 | Delivered | Maintain disciplined marketplace management Maintained high full-price selling, though acknowledging more promotion ahead |
| Q4'25 | Delivered | Bondi 9 launch in Q4 Launched January with positive early response, supported by global campaign |
| Q4'25 | Delivered | International growth to outpace US HOKA international +39% vs US +17%, UGG international +20% vs US +9% |
| Q4'25 | Delivered | Continue expanding wholesale distribution strategically Added select doors, expanded with Journeys, maintained productivity focus |
| Q4'25 | Delivered | HOKA to increase approximately 24% for FY25 Achieved exactly 24% growth as guided |
| Q4'25 | Exceeded | UGG revenue growth of approximately 10% for FY25 Delivered 13% growth, raising guidance from mid-single digits |
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