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Management credibility scorecard

Wingstop (WING)

4 quarters tracked (Q3'25 to Q2'26) · latest call July 29, 2026
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64%
Kept of 14 resolved
9
Kept or exceeded
5
Missed
10
Still pending
Share count, 3 yrs/yr · accretor

Score History

QuarterCall dateDisclosureFinancial qualityKeptMissed
Q2'26July 29, 20264/125 medium, 3 low flags20Call sheet →
Q1'26April 29, 20267/123 medium, 3 low flags12Call sheet →
Q4'25February 18, 20268/121 high, 3 medium, 2 low flags40Call sheet →
Q3'252025-11-048/124 medium, 2 low flags23Call sheet →
Disclosure: the 6-item rubric, each scored 0-2, out of 12. Financial quality: flagged indicators by severity. Kept and missed count the prior-quarter promises scored on that call.

Promise Ledger · All Quarters

MarkedStatusPromise
Q2'26DeliveredImprove brand‑partner margins
Company‑owned cost‑of‑sales improved 190 bps; franchisee margin trends not disclosed.
Q2'26On‑trackMaintain unit‑growth of 15‑16% for FY
13 new units added in Q2; pipeline at record levels.
Q2'26PendingDrive AUV toward $3 M
Current AUV ~ $2 M; no acceleration disclosed.
Q2'26PendingCapture >2% share of demand space, aim for 20% long‑term
No new share data; still at low single‑digit.
Q2'26PendingAchieve 10‑minute speed of service at peak Friday/Sat dinner in 30% of restaurants (Q1)
Now at ~46% (30% +16 ppts) per management - progress but not yet full target.
Q2'26DeliveredNational launch of Club Wingstop by end of Q2
Enrollments 22% ahead of internal target; platform live nationwide.
Q1'26PendingIndia market entry in 2026
Reaffirmed 2026 timeline, described as largest new market to date
Q1'26DeliveredMid-teens unit growth well above 10% algorithm
Exceeded with 17% Q1 growth rate, maintained 15-16% full year guidance
Q1'26MissedWorking closely with delivery partners on time reduction
Admitted delivery times not improving at same rate as in-restaurant speed improvements
Q1'26PendingContinued focus on 10-minute speed of service standard
Only 50% of restaurants achieving target, no progress from Q4 despite full rollout completion
Q1'26PendingLoyalty program national launch by end of Q2 2026
Reaffirmed end of Q2 timeline, appears on track
Q1'26MissedReturn to same-store sales growth as we move through 2026
Lowered guidance to flat to low single-digit growth, pushed growth expectations to second half only
Q4'25DeliveredGlobal expansion including India market entry
Confirmed India agreement finalized, targeting 2026 entry
Q4'25PendingOperationalizing Smart Kitchen with new standards
Rollout complete but only 50% hitting speed targets
Q4'25ExceededUnit growth in mid-teens range for 2026
Delivered 19% in 2025, guiding 15-16% for 2026
Q4'25DeliveredLoyalty pilot learnings to inform national launch
Provided specific pilot metrics and confirmed Q2 2026 national launch
Q4'25PendingReturn to same-store sales growth in 2026
Still promising but guidance only flat to low single-digit, less confident
Q4'25DeliveredNational Smart Kitchen rollout completed by year-end
Confirmed all domestic restaurants now have Smart Kitchen installed
Q3'25PendingQ4 will be highest media investment of 2025
No update provided on Q4 media spend levels
Q3'25ExceededSmart Kitchen implemented in 1,000 restaurants by Q2
Over 2,000 restaurants now live, ahead of schedule
Q3'25MissedDomestic same-store sales of approximately 1% for 2025
Revised down to -3% to -4%, a 400-500 bps miss
Q3'25ExceededGlobal unit growth of 435-460 restaurants for 2025
Raised guidance again to 475-485 units - second increase this year
Q3'25MissedSales growth will return as Q3 progresses with easier compares
Q3 comp was -5.6%, much worse than expected despite easier compares
Q3'25MissedPilot loyalty program in Q4 2025 with full system launch planned for 2026
Quietly pushed pilot to 'by end of Q2 2026' without acknowledging the 6-month delay
Each row is a promise from the prior call, scored against the quarter in "Marked". Kept-promise rate counts resolved promises only; pending is excluded.
Promise-kept rate counts resolved promises only (pending excluded).
Scores, kept-promise rates, and flags on this site reflect the author's opinion, applying a stated methodology to statements management made on public earnings calls. Informational and educational purposes only - not investment advice, a recommendation, or an offer to buy or sell any security. Sources believed reliable but not guaranteed; the author may hold positions in the securities discussed.

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