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Management credibility scorecard

Lululemon Athletica (LULU)

4 quarters tracked (Q3'25 to Q2'26) · latest call September 3, 2026
Get the next LULU call sheet
79%
Kept of 14 resolved
11
Kept or exceeded
3
Missed
5
Still pending
Share count, 3 yrs/yr · accretor

Score History

QuarterCall dateDisclosureFinancial qualityKeptMissed
Q2'26September 3, 20267/122 high, 2 medium, 1 low flags00Call sheet →
Q1'26June 4, 20266/122 high, 4 medium, 1 low flags23Call sheet →
Q4'25March 17, 202610/121 high, 3 medium, 3 low flags50Call sheet →
Q3'25December 11, 20259/123 high, 2 medium, 2 low flags40Call sheet →
Disclosure: the 6-item rubric, each scored 0-2, out of 12. Financial quality: flagged indicators by severity. Kept and missed count the prior-quarter promises scored on that call.

Promise Ledger · All Quarters

MarkedStatusPromise
Q2'26PendingReduce product development cycle to 12‑14 months
No update on actual cycle length in Q2; management only said they are working on it
Q1'26DeliveredMeaningful improvement in Q1 full-price sales relative to Q4
Confirmed high single digit increase globally though US still negative
Q1'26MissedGross margin decrease approximately 120 basis points for full year 2026
Now expecting 90 bps decline, better than originally guided due to lower tariff impact
Q1'26PendingOpening approximately 40-45 net new stores in 2026
Moved to 'closer to low end' of 40-45 range, slight pullback from original commitment
Q1'26DeliveredChina revenue up approximately 20% for full year 2026
Maintaining 20% guide despite Q1 brand noise impact, Q1 came in at 30%/23% constant currency
Q1'26MissedDriving full-price sales growth beginning in Q2 and continuing into second half
Now saying Q2 will have markdowns up 50 bps and seasonal clearance higher than expected
Q1'26MissedReturning to healthier levels of full-price sales with improvement through the year
Full price globally up high single digits but US still negative, and Q2 guidance shows more markdowns not less
Q4'25ExceededExpected China Mainland at or better than high end of 20-25% range
Q4 came in at 28% growth despite calendar headwinds
Q4'25PendingReducing go-to-market timeline from 18-24 months
Target of 12-14 months confirmed but timeline for achieving this not specified
Q4'25DeliveredChase capabilities to get back into strong performing styles
Specified 6-8 weeks timeline for chase capability
Q4'25DeliveredPlanning inventory units below sales (Q3 2025)
Confirmed units flat to slightly down for 2026, maintaining conservative posture
Q4'25DeliveredRevenue trends in U.S. in Q4 to be modestly improved relative to Q3
North America went from -2% in Q3 to flat in Q4 (ex-53rd week)
Q4'25DeliveredNew style penetration to 35% next spring (Q3 2025 call)
Confirmed 35% target for spring 2026, up from 23% in 2025
Q3'25DeliveredEnterprise-wide savings initiatives to mitigate tariff costs
Reduced 2025 tariff impact from $220M to $190M through mitigation efforts
Q3'25ExceededChina Mainland growth of 20% to 25% for 2025
Now expecting 'at or better than the high end' after 46% Q3 performance
Q3'25ExceededEPS guidance of $12.77 to $12.97 for 2025
Raised to $12.92-13.02 range
Q3'25ExceededRevenue growth of 4% to 6% for 2025 excluding 53rd week
Raised guidance to $10.96-11.05B range, implying 4% growth at midpoint
Q3'25PendingMost meaningful impact beginning in 2026
Timeline slightly softened to 'beginning in spring 2026' rather than full year impact
Q3'25PendingNew style penetration to approximately 35% next spring
Reconfirmed this quarter, on track for spring 2026 delivery
Each row is a promise from the prior call, scored against the quarter in "Marked". Kept-promise rate counts resolved promises only; pending is excluded.
Promise-kept rate counts resolved promises only (pending excluded).
Scores, kept-promise rates, and flags on this site reflect the author's opinion, applying a stated methodology to statements management made on public earnings calls. Informational and educational purposes only - not investment advice, a recommendation, or an offer to buy or sell any security. Sources believed reliable but not guaranteed; the author may hold positions in the securities discussed.

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