| Quarter | Call date | Disclosure | Financial quality | Kept | Missed | |
|---|---|---|---|---|---|---|
| Q3'26 | July 30, 2026 | 6/12 | 2 high, 5 medium, 1 low flags | 2 | 2 | Call sheet → |
| Q2'26 | April 30, 2026 | 9/12 | 3 medium, 4 low flags | 6 | 0 | Call sheet → |
| Q1'26 | 2026-01-29 | 8/12 | 1 high, 3 medium, 2 low flags | 5 | 0 | Call sheet → |
| Q4'25 | October 30, 2025 | 10/12 | 1 medium, 5 low flags | 5 | 0 | Call sheet → |
| Marked | Status | Promise |
|---|---|---|
| Q3'26 | Delivered | Continue investing incrementally in AI on top of normal roadmap R&D growing faster than company, 23% OpEx growth confirms increased investment |
| Q3'26 | Delivered | Memory cost impact partially offset by carry-in inventory Confirmed offset but warned decreasing benefit over time |
| Q3'26 | Missed | Supply constraints primarily on Mac, manageable for iPhone Now saying constraints will 'increase significantly' affecting iPhone, Mac, and iPad |
| Q3'26 | Pending | Siri AI and personalized features coming this year Still claiming 'this year' but China/EU launches now indefinite |
| Q3'26 | Missed | Services to grow at similar rate to March quarter Services decelerated 400 bps from 16% to 12%, blamed on FX and gaming |
| Q2'26 | Delivered | Continue investing in R&D at accelerating pace OpEx up 24% YoY with R&D scaling faster than company overall per Cook's comments |
| Q2'26 | Exceeded | Operating expenses $18.4-18.7B for March quarter Came in at $18.9B above range due to one-time SG&A expense-slight miss but explained |
| Q2'26 | Exceeded | Gross margin guidance 48-49% for March quarter Delivered 49.3% above high end of range despite memory cost headwinds |
| Q2'26 | Exceeded | March revenue growth 13-16% comprehending iPhone supply constraints Delivered 17% growth above high end of 16% guidance range |
| Q2'26 | Exceeded | Services revenue to grow at rate similar to December's 14% Delivered 16% vs guided 14% similar rate-outperformed expectations |
| Q2'26 | Exceeded | Memory would have bit more impact in Q2 vs minimal Q1 impact They warned of 'bit more' but delivered 'significantly higher memory costs' in Q2-understated the pressure |
| Q1'26 | Delivered | Operating expenses $18.1-18.5B for December Came in at $18.4B, within range |
| Q1'26 | Exceeded | Gross margin 47-48% for December quarter Delivered 48.2%, above high end of range |
| Q1'26 | Pending | More personalized Siri expected to release next year Now saying 'coming this year' - pulled timeline forward via Google partnership |
| Q1'26 | Delivered | Services revenue to grow at rate similar to fiscal 2025 14% growth matches FY25 rate of 14%, right on target |
| Q1'26 | Exceeded | December quarter revenue to be best ever for company and iPhone Revenue $143.8B vs $102.5B prior quarter, iPhone $85.3B - significant beat |
| Q1'26 | Exceeded | We expect to return to growth in Greater China in Q1 Delivered 38% growth vs just promising return to growth - major beat |
| Q4'25 | Pending | We expect to release personalized Siri features next year Still on track, reiterated same timeline with same language |
| Q4'25 | Delivered | We estimate the impact to add about $1.1 billion to our costs Exactly hit $1.1B tariff cost estimate |
| Q4'25 | Delivered | We expect operating expenses to be between $15.6 billion and $15.8 billion Came in at $15.9B, slightly above high end but within reasonable range |
| Q4'25 | Exceeded | We expect gross margin to be between 46% and 47% Delivered 47.2%, above high end of range despite tariff headwinds |
| Q4'25 | Exceeded | We expect Services revenue to grow at a year-over-year rate similar to what we reported in the June quarter Delivered 15% vs 13% in June quarter - actually accelerated |
| Q4'25 | Delivered | We expect our September quarter total company revenue to grow mid- to high single digits year-over-year Delivered 8% growth, within high single digits range |
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