Grade History
| Quarter | Disclosure Quality | Financial Quality |
|---|---|---|
| Q1'25 → | B+ | B |
| Q2'25 → | B+ | B+ |
| Q3'25 → | B+ | B |
| Q4'25 → | B+ | B |
| Q1'26 → | B+ | B- |
Promise Ledger · All Quarters
| Marked | Promise | Status | |
|---|---|---|---|
| Q1'26 | ⏳ | Revenue growth of 8-10% for full year 2026 Reiterated guidance, Q1 at 10% suggests achievable | pending |
| Q1'26 | ✅ | Launch DV SlopStopper for Social in first half of 2026 Launched for YouTube, expanding to other platforms | delivered |
| Q1'26 | ⏳ | Continue to invest in AI capabilities to grow with fewer employees Stopped disclosing headcount, suspicious given this promise | pending |
| Q1'26 | ✅ | Deploy $300M share repurchase authorization actively in 2026 $100M already deployed year-to-date | delivered |
| Q1'26 | ✅ | Drive industry-leading margins by leveraging AI Guiding to 34% EBITDA margin for 2026 vs 33% average | delivered |
| Q1'26 | ⏳ | Increase social/streaming/AI solutions from under 30% to ~50% of revenue Social was 19% in Q4, progress but long way to go | pending |
| Q1'26 | ⏳ | Get Meta activation to $15 million ARR by end of 2026 At $12M already, well ahead of pace and raised confidence | pending |
| Q4'25 | ✅ | Revenue less cost of sales over 80% (Q3) Maintained 82% in Q4, guiding to 80-82% range | delivered |
| Q4'25 | ✅ | 33% adjusted EBITDA margin base case (Q3) Delivered 33% and guided to 34% for 2026 | exceeded |
| Q4'25 | ✅ | Double-digit full year growth outlook (start of 2025) Delivered 14% versus 10% initial guidance | exceeded |
| Q4'25 | ⏳ | $10M incremental CTV revenue once fully ramped (Q3) No update provided - conspicuous omission given CTV product launches | pending |
| Q4'25 | ⏳ | Fourfold productivity gain by end of 2026 (Q3) Softened language to generic efficiency gains - timeline commitment weakened | pending |
| Q4'25 | ✅ | Social activation growing at 20% (Q3) Delivered 60% growth in Q4 - tripled their own expectation | exceeded |
| Q3'25 | ❌ | Full year 2025 revenue growth ~15% Lowered to ~14% due to retail softness and macro headwinds | missed |
| Q3'25 | ✅ | CTV measurement and activation expansions throughout 2025 Multiple CTV products launched including Verified Streaming TV | delivered |
| Q3'25 | ✅ | Meta pre-screen impressions to scale as percentage of post-bid impressions Doubled from March to Q2, now at $7M run rate | delivered |
| Q3'25 | ⏳ | Scibids AI to launch across 2 additional platforms by year-end Not mentioned in Q3 call, unclear if on track | pending |
| Q3'25 | ⏳ | Social activation solutions require testing and budget allocation, more meaningful contribution in 2026 On track with early traction but 2026 impact still to be determined | pending |
| Q3'25 | ✅ | DV Authentic AdVantage generally available early September Launched end of September, slight delay but delivered with $8M ACV traction | delivered |
| Q2'25 | ✅ | Social measurement growth would be stronger in activation than measurement Social measurement grew 14% vs 1% in Q1, activation drove the beat | delivered |
| Q2'25 | ⏳ | RockerBox on track for approximately $8M full year contribution Reiterated same guidance, no update on integration progress | pending |
| Q2'25 | ✅ | Meta pre-screen solution would see solid momentum after Q1 launch Grew from 20 to 26 advertisers live, though pipeline update missing | delivered |
| Q2'25 | ✅ | Full year 2025 guidance of approximately 13% revenue growth Raised to 15% growth based on first half outperformance | exceeded |
| Q2'25 | ✅ | Q2 guidance of $169-173M at midpoint representing 10% YoY growth Delivered $189M (21% growth), beat by $16-20M | exceeded |
| Q1'25 | ⏳ | RockerBox to contribute approximately $8M revenue in 2025 Acquisition closed March 13 as expected, revenue contribution tracking | pending |
| Q1'25 | ⏳ | Full year 2025 revenue growth of approximately 10% Q1 beat but guidance unchanged - maintaining conservative posture | pending |
| Q1'25 | ✅ | 1-3 year period to upsell premium solutions to Moat clients Claiming 'rapid scaling' and multiple upsells already happening | exceeded |
| Q1'25 | ⏳ | Moderate growth in new social revenue factoring in client test and onboard time Too early to judge, but 20 Meta customers in 10 weeks ahead of conservative expectations | pending |
| Q1'25 | ✅ | TikTok video exclusion list solution into general availability Brought solution into GA as committed | delivered |
| Q1'25 | ✅ | Social activation solution launch in Meta's Facebook and Instagram Launched late February as promised, with 20 customers activated | delivered |
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